Using his motto, "The Gatekeepers Are Gone," Lamar has leveraged digital marketing to grow his online brands from small personal blogs into an international business with over 700,000 social media fans and more than 70,000 customers across all 50 states and 43 countries worldwide.
Among the recognition received for his work, Lamar, along with his wife Ronnie, was named one of Ebony Magazine's Power 100, a list of the top 100 movers and shakers in the Black community. Lamar has also won the ClickFunnels Two Comma X Award for generating over $10 million in sales using the ClickFunnels software platform. In 2023, he was named the Black Enterprise Business Disruptor of the Year.
Additionally, in 2024, Lamar's company, Tyler New Media, was ranked on the Inc. 5000 list of the country's fastest-growing private companies for the fourth consecutive year.